Transformational Media

Transformational media is an increasingly popular type of intentional and values-based content that uses film, television, music, books, and the Internet to inspire society, encourage people to create a better world, and spread an important message.  It is media with meaning and purpose that is not produced purely for commercial gain. Many documentaries, books and films fit into the definition of transformational media, include projects that address societal issues such as climate change, the food industry, and the environment, as well as stories of personal growth and actualization. Transformational media is not confined to "do good" projects that have limited financial success.  Eckhart Tolle's "The Power of Now," Al Gore's "An Inconvenient Truth," and the insightful film "What the Bleep Do We Know?" have disproved this notion.

Legal Concerns Remain

Although the goal of transformational media is to promote a positive and uplifting message, these projects must still comply with all of the same legal restrictions as other types of media. E&O insurance is still necessary, and like other types of entertainment properties, obtaining insurance requires clearing or vetting the work for copyright, trademark, personality rights, and anything else that could give rise to a lawsuit.  Ted Gerdes can assist you with every aspect of the process, from basic agreements, clearing the project, helping you obtain E&O insurance, to being available as a resource for additional legal advice at any time.

A Creative Asset

Ted's passion for the creative process sets him apart.  He shares the goals and values of many filmmakers and authors and is a founding board member of the Global Alliance for Transformational Entertainment (GATE).  Ted works to facilitate the development of important projects and new types of media by helping authors and producers avoid the lawsuits and other time-consuming legal difficulties.  Ted Gerdes' commitment to protecting creative work is especially important for transformational media, where changes to the content of the project could drastically affect the underlying meaning.  By taking the time to build a relationship with his clients and understand their work and the message they wish to convey, he can provide comprehensive legal counsel, minimizing the risk of lawsuits and obtaining all of the necessary rights, while protecting the integrity of the original work. 

To discuss your transformational media project with us and learn how Ted can help you prevent lawsuits and maintain your creative integrity, contact Gerdes Law today


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